How Taco Bell Is Exploiting Snapchat Stories

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When Snapchat introduced its Stories feature earlier this month, it was unclear how brands could take advantage of a new platform in which messages, photos and videos hung around for 24 hours.

Taco Bell is providing a road map. The brand was quick to jump on Stories as a platform to tell a very simple, brand-appropriate tale. Here’s one example:

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Taco Bell was one of the few brands to adopt Snapchat, a platform that has a reputation for sexting. The fast food chain used Snapchat to introduce its Beefy Crunch Burrito in May, using the app’s ephemeral, 10-seconds-and-it’s-gone format for the launch. Stories offers new possibilities, said Nick Tran, social media lead for Taco Bell. Read more…

More about Marketing, Taco Bell, Business, Snapchat, and Snapchat Stories …read more

Via: Mashable: Business

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