How the Patriots’ Julian Edelman Scores Social Media Touchdowns

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New England Patriots wide receiver Julian Edelman is adding tech enthusiast to his resume, on top of being one of quarterback Tom Brady’s favorite targets.

The 27-year-old football player is not only active on social media, engaging with fans and pumping out content, but he recently participated in a Reddit AMA (“ask me anything” Q&A) and recorded a video of himself using Google Glass to show what it’s like to return a punt wearing the high-tech connected specs

He’s also among the growing list of sports stars turning to digital agencies to build his brand during the off season. Although it’s common for brands to seek out social assistance from third-party providers, more athletes are doing the same. Boston-based …

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Via: Mashable: Entertainment

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