How to build a cult following on social media without selling your soul


Few things are as heretical in branding as saying “No” to the question of monetization. After all, money’s the point, right?

Well, yes… and no.

Obviously, adopting a just-do-awesome-stuff-and-the-money-will-follow approach is dangerous. Equally dangerous, however, is the monetize-everything-you-and-your-business-do mentality. Why? Because people hate it, especially on social media.

In other words, with most brands there’s a painful disconnect between the words “social” and “social media.” That disconnect is the reason a mere …

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Via: Mashable: Business

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