How your snacks force you into gender stereotypes

Dannon
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If you see a tub of fat-free probiotic yogurt emblazoned with the words “for a man’s body” or “hell yeah, yogurt,” don’t be surprised if you’re confused

Gender stereotypes aren’t just limited to people and clothing, but clearly and almost universally extend to food as well

A study published by Social Psychology journal reveals that not only are foods marketed toward men or women, but these marketing choices actually influence the way humans perceive such foods to taste

activia

Image: Activia Facebook

Three of the exact same types of muffins were given to a focus group, each with a different packaging. One was clearly feminine, one was masculine (and contained the word “mega”), and one was gender-neutral, according to …

More about Marketing, Gender, Lifestyle, and Food …read more

Via: Mashable: Marketing

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