Creating hype for their new release is something we expect from musicians, but Bon Iver fans may have expected something different from what they got, on this occasion.
The indie band put up 11 images featuring different locations on his Instagram page recently. They all carried same time and date — 6:30 p.m. on Sep. 29.
Was it a live gig? Surely not. A listening party ahead of the release of third studio album 22, A Million? Probably. A pop-up shop? That’s kinda likely too. …
Via: Mashable: Music