iBeacon Comes to SXSW

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AUSTIN, Texas — If you need any more proof that iBeacon is one of the hottest technology trends of 2014, look no further than this year’s SXSW festival

The official SXSW mobile app is powered by iBeacon — Apple’s name for the innovative Bluetooth LE (aka Bluetooth Smart) technology that allows two-way communication to take place between devices. We’ve seen iBeacon implementations in retail environments and at stadiums, but this is one of the first times we’ve seen iBeacon technology utilized at an event like SXSW.

iOS users who download the …

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Via: Mashable: Apps & Software

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