Instagram Stories doesn’t mean Snapchat will disappear

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Right when adults are just starting to figure out Snapchat, Facebook’s Instagram has taken a hard swing at what makes the app unique.

With the release of Stories, users can post nearly identical content — photos covered with doodles, stickers and filters that disappear after 24 hours — on Instagram.

Those images could be seen by Instagram’s 300 million daily active users, in contrast to Snapchat’s 150 million. The move has been dubbed a “declaration of war” between the two apps for the millennial market.

For fans of HBO’s Silicon Valley, it’s a copy-cat move:

In fact, Instagram CEO Kevin Systrom credited Snapchat with the idea in an …

More about Apps And Software, Media, Advertising, Snapchat Discover, and Instagram Stories …read more

Via: Mashable: Advertising

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