Kaiser channels Kendrick Lamar to talk about depression

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Kendrick Lamar has never been shy about his struggles with depression.

The subject colored many of the lyrics on his critically acclaimed 2015 album To Pimp a Butterfly, in which he opens up about spells of sadness in a raw emotional manner.

Kaiser is repurposing some of these rhymes in a new ad encouraging people to be more forthcoming about discussing the illness in order to break the stigma around it.

In the 90-second spot, a young black boy wanders around a desolate cityscape. His melancholy recital of Lamar’s words is superimposed as a voiceover. …

More about Depression, Kendrick Lamar, Kaiser Permanente, Business, and Advertising …read more

Via: Mashable: Advertising

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