Kaiser channels Kendrick Lamar to talk about depression


Kendrick Lamar has never been shy about his struggles with depression.

The subject colored many of the lyrics on his critically acclaimed 2015 album To Pimp a Butterfly, in which he opens up about spells of sadness in a raw emotional manner.

Kaiser is repurposing some of these rhymes in a new ad encouraging people to be more forthcoming about discussing the illness in order to break the stigma around it.

In the 90-second spot, a young black boy wanders around a desolate cityscape. His melancholy recital of Lamar’s words is superimposed as a voiceover. …

More about Depression, Kendrick Lamar, Kaiser Permanente, Business, and Advertising …read more

Via: Mashable: Advertising

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