Kendrick Lamar has never been shy about his struggles with depression.
The subject colored many of the lyrics on his critically acclaimed 2015 album To Pimp a Butterfly, in which he opens up about spells of sadness in a raw emotional manner.
Kaiser is repurposing some of these rhymes in a new ad encouraging people to be more forthcoming about discussing the illness in order to break the stigma around it.
In the 90-second spot, a young black boy wanders around a desolate cityscape. His melancholy recital of Lamar’s words is superimposed as a voiceover. …