Eccentric superstar and Twitter provocateur Kanye West seems to enjoy spontaneously endowing seemingly random brands with the attention of his massive following.
The latest object of his admiration is McDonald’s, which, the rapper tweeted on Wednesday, is his “favorite brand.”
The remark quickly racked up more than 67,000 retweets and 95,000 likes.
Several hours later, the fast food chain returned the love with a reference to the lyrics off of West’s latest album.
The long interim period presumably involved a lot of internal deliberation and approvals on the part of the company’s social media marketing brain trust. …