Lowe’s, the hardware chain for do-it-yourselfers, is relying on others to come up with its latest ad.
Monitoring conversations on Twitter during the NCAA Men’s Basketball tournament in late March, Lowe’s discovered that quite a few fans related to ads showing home projects going south. One ad in particular resonated. The spot, from ad agency BBDO, showed a guy installing tiles in his bathroom, then watching them fall, one by one.
For a few viewers, the ad illustrated exactly how they felt. Not about their DIY projects, but about their brackets:
— Lowe’s (@Lowes) …