Lowe’s Alters NCAA Ad After Twitter Users Come Up With a Better Idea


Lowe’s, the hardware chain for do-it-yourselfers, is relying on others to come up with its latest ad.

Monitoring conversations on Twitter during the NCAA Men’s Basketball tournament in late March, Lowe’s discovered that quite a few fans related to ads showing home projects going south. One ad in particular resonated. The spot, from ad agency BBDO, showed a guy installing tiles in his bathroom, then watching them fall, one by one.

[youtube http://www.youtube.com/watch?v=UV-5eH2uono&w=560&h=315]

For a few viewers, the ad illustrated exactly how they felt. Not about their DIY projects, but about their brackets:

@Evan_Thurman We feel you. Glad we could help cheer you up. #MarchMadness http://t.co/WDzc2ScZQh

— Lowe’s (@Lowes) …

More about Advertising, Twitter, Marketing, Business, and Lowe S …read more

Via: Mashable: Advertising

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