Make your customer the hero to win brand loyalty

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This article is part of SWOT Team, a new series on Mashable that features insights from leaders in marketing, brand-building and public relations.

My favorite myth about PR — besides the notion that PR people just run around and throw parties all day — revolves around storytelling. Somewhere along the line, I’m not really sure when, the idea that PR people’s job was to talk only about companies and their products became the central component to any well-intentioned strategy.

I’m not suggesting that products (or services for that matter) aren’t an integral part of the narrative, but the most interesting thing about any story is the way in which people — in this case, the customers — are affected, impacted and ultimately changed by what they’re being sold. …

More about Public Relations, Strategy, Customer, Business, and Marketing …read more

Via: Mashable: Business

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