Marketers, Do You Really Know Your Customers?


Know your audience: it’s basic marketing 101. (In fact, it’s probably the first lesson of the first class.) Who is buying or utilizing your product, service or platform? Even businesses that don’t meticulously record this information are at least aware of their customer base — it’s simply common sense.

Take, for example, the following scenario: Your brand is a high-end line of women’s footwear with locations throughout Southern California. You know which basic demographics to target: women between 25-45, within a specific income bracket, living in certain zip codes or neighborhoods. These demographics influence a huge number of decisions, from inventory and store decor, to staff selections, to marketing tactics, promotions and local advertising. …

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Via: Mashable: Marketing

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