McDonald’s Japan takes burgers so seriously it’s holding a full-blown election for them

People all over Japan will be heading to the ballots this January to cast their vote…for their favourite burger.

Yes you read that right.

Twelve of McDonald Japan’s most popular burgers have joined the race to become the franchise’s “number one burger.

The burgers, which are split into two teams, each have their own election videos and even campaign promises.

So how exactly does this election work?

The burgers are divided into two teams of red and blue.

Image: rocketnews

The Red team consists of beef-based burgers like the Big Mac and Double Cheese Burgers, with the Blue team made up of non-beef burgers such as the Fillet-O-Fish and Teriyaki Burger. …

More about Watercooler, Elections, Japan, Mcdonalds, and Marketing …read more

Via: Mashable: Marketing

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