Mobile ad blocking is real, but new data suggests it might not matter

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When Apple first opened the door to ad blockers on iPhones last fall, it came amid lots of hand-wringing over how the move could strike a blow to the free Internet as we know it.

Those fears didn’t ease much when ad blocking apps instantly rocketed to the top of most-downloaded charts in the App Store — a clear sign of just how tired people were of clunky, bandwidth-intensive ads intruding on their phone screens.

But at least one ad tech firm says that the number of ads being shown to mobile Safari surfers has actually climbed steadily after a precipitous drop that followed that initial rush. …

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Via: Mashable: Advertising

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