Netflix is going all out to capture the Indian market. Its latest move signifies that it wants to reach “mass” viewers who are exposed to traditional television more than internet TV.
The California-based video streaming major has announced partnerships with India’s leading telecom carriers and DTH (direct-to-home) service providers — Airtel Digital TV, Videocon d2h and Vodafone — that will give viewers access to Netflix content even without a smart TV or a Google Chromecast.
Airtel Digital TV will be integrating the Netflix app within its DTH service which has over 11 million subscribers. …
Via: Mashable: Business