Netflix Won’t Raise Current Members’ Pricing for 2 Years


Netflix members woke up Friday to some good news: The company doesn’t plan to raise prices on current members for another two years.

Many current members received the following email Friday, explaining how such subscribers are exempt from a price increase affecting new users:

Screen Shot 2014-05-09 at 8.23.46 AM

Image: Netflix

Netflix has bungled such communication in the past. The company alienated and confused members in 2012 when it announced a plan to unbundle DVDs and streaming, leading to a 60% monthly price increase.

The miscommunication and bad press hit the company hard, …

More about Netflix, Business, Marketing, and Tv …read more

Via: Mashable: Business

Be first to comment

three + = 5