Getting help with voting registration can now be as simple as a quick chat with a bot.
The Ad Council just launched an automated tool within Facebook’s messenger platform designed to walk prospective ballot casters through the sign-up process and provide election-day logistic information with a bit more personality than the average online form.
The nonprofit PSA maker is hoping the program, named GoVoteBot, will not only simplify and personalize the task, but also provide some amusement along the way.
“It has a bit of a cheeky personality,” said the Ad Council’s VP of campaign development, Dzu Bui. “But it’s completely nonpartisan — it has no opinion on who you vote for.” …