Nike Ad Induces World Cup Fever Without Mentioning the Tourney Once

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[youtube http://www.youtube.com/watch?v=3XviR7esUvo]

Nike released a new World Cup ad on Friday, and predictably enough, it’s freaking excellent

Let’s take a deeper dive

Starring Cristiano Ronaldo, Neymar Jr., Wayne Rooney, Andres Iniesta and other soccer demigods, the four-minute “Winner Stays” spot (above) also features cameos from folks you wouldn’t expect — the Incredible Hulk, for instance

The overall premise, meanwhile, is simple and effective: A bunch of kids play a pickup soccer game while imagining themselves as the game’s biggest stars. Then — lo and behold! — through some glitch in the space-time continuum, they get to actually play (or at least think they’re playing) as incarnations of those stars …

More about Advertising, Soccer, Nike, World Cup, and Entertainment …read more

Via: Mashable: Advertising

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