Old Spice introduce the suave new guy all men want to be like


Old Spice is adding a new character to its zany branded world of macho surrealism.

Legendary Man, as he is called, is a smooth-talking European daredevil who’s sort of a cross between Dos Equis’ Most Interesting Man in the World and a melodramatic Nike commercial. Then, of course, he’s topped with a dose of the deodorant brand’s trademark absurdity.

He’s here to sell a new line of grooming products to men who are less interested in suave scents and more interested in the most powerful way to beat sweat and body odor — something Old Spice says its neglected in its quest for interesting smells …

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Via: Mashable: Advertising

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