Oracle buys Datalogix to help track which online ads make you spend

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Oracle has acquired marketing data analytics company Datalogix, a move that provides the tech giant with a wealth of data about consumer purchasing patterns

Datalogix works with a wide range of partners to track spending in an effort to give marketers a better idea of which advertising is working, particularly online. It counts Facebook among its clients, helping the social network to prove the effectiveness of its advertising.

Datalogix is cloud-based, meaning its operations are provided to clients over the Internet. This matches much of what Oracle already does; the acquisition, …

More about Oracle, Business, Datalogix, and Cloud Services …read more

Via: Mashable: Business

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