Over 630,000 Viewers Watched New York Fashion Week Online

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More online viewers than ever tuned in to watch Mercedes-Benz Fashion Week, which wrapped up in New York on Thursday. A little more than 630,000 people watched shows live or on-demand from 59 designers

That’s an increase of about 50% from the last fashion week in February, according to figures shared with Mashable by IMG and live-streaming provider Rightster. Viewing time was up about 40% to 20 minutes on average.

SEE ALSO: Live Streaming Fashion Week: Is It Worth the Cost?

Although unique viewership and average viewing time jumped by 50% and 40%, respectively, the total number of video views increased far more narrowly — about 9% to 918,000 — suggesting that while Fashion Week successfully attracted a wider online audience, it was not generally able to get them to watch more than one or two shows. Read more…

More about Video, Fashion, Live Streaming, Fashion Week, and New York Fashion Week …read more

Via: Mashable: Marketing

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