More online viewers than ever tuned in to watch Mercedes-Benz Fashion Week, which wrapped up in New York on Thursday. A little more than 630,000 people watched shows live or on-demand from 59 designers
That’s an increase of about 50% from the last fashion week in February, according to figures shared with Mashable by IMG and live-streaming provider Rightster. Viewing time was up about 40% to 20 minutes on average.
Although unique viewership and average viewing time jumped by 50% and 40%, respectively, the total number of video views increased far more narrowly — about 9% to 918,000 — suggesting that while Fashion Week successfully attracted a wider online audience, it was not generally able to get them to watch more than one or two shows. Read more…
Via: Mashable: Marketing