Pantene Ad Wants Women to Stop Saying ‘Sorry’

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[youtube http://www.youtube.com/watch?v=rzL-vdQ3ObA]

Sorry we’re not sorry.

In its latest ad, Pantene urges women to stop with all the apologizing. The one-minute spot shows several common occasions of women using the word “sorry,” from asking questions in the workplace to asking for help with the kids

The ad then replays the same vignettes — this time with assertive, confident and unapologetic responses. The message encourages women to “be strong and shine.”

Pantene’s recent ad campaigns have sought to shine a spotlight on gender inequality. Last December, its “…

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Via: Mashable: Advertising

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