Peak inside the new DeLoreans with this scenic desert commercial

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Not only is the DeLorean Motor Company producing all-new DeLoreans, it has also produced a commercial.

Set in a very scenic desert, the commercial shows a man being welcomed into the DeLorean with the raise of the gull-wing door. He climbs in and slowly drives off down the desert highway.

Once inside, we see a few interior details. Note that the speedometer only goes up to 85 mph — not near fast enough to make the jump through time. Also note the automatic transmission shifter.

DeLorean Motor Company commercial

Image: DeLorean Motor Company

Both of those should be hints to potential buyers: The DeLorean might be a 1980s dream machine. However, it is not a performance machine. This is further hit home by the snail’s pace the car is keeping on the road. …

More about Cars, Tech, Transportation, Delorean, and Marketing …read more

Via: Mashable: Marketing

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