People think this ad for pink kitchen gadgets is sexist

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A kitchen gadget company has been accused of sexism after posting an advert on its website for a range of pink appliances aimed at women.

The ad featured the words “KitchenAid for Women” alongside the pink products, which were part of a limited edition colour range to raise money for UK charity Breast Cancer Haven.

Hazel Davis was first to spot the ad and she took to Twitter, labelling the ad an example of “#everydaysexism.”

Are you actually serious, KitchenAid? #letkitchenappliancesbekitchenappliances #everydaysexism @LetToysBeToys pic.twitter.com/1frF5bfpRz

— Hazel Davis (@hazedavis) …

More about Conversations, Kitchen Gadget, Kitchenware, Gender Equality, and Lifestyle …read more

Via: Mashable: Advertising

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