‘Popular Pins’ Now Available on Brand Websites


Pinterest is opening its API to retailers who wish to embed pins directly on their websites, the company announced Thursday

A handful of Pinterest partners now have the option to surface their most popular pins directly on the homepage of their websites. Initial Pinterest partners include major brands like Walmart, Disney, Random House, Zappos and Mashable

In addition to brands surfacing top Pinterest content on their sites, users will be able to re-pin images and posts that they like directly from the company’s website. The content will update in real time, meaning the list of “favorites” will update as more users interact with Pinterest, according to a Pinterest spokesperson. …

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Via: Mashable: Marketing

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