San Franciscans get a taste of life below the poverty line in new ad campaign

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The tech industry has put San Francisco at the heart one of the biggest waves of wealth creation in history.

But a huge number of the city’s residents have seen little of its spoils.

For them, the skyrocketing cost of living has turned everyday life in their hometown into a starkly different reality from that of its wealthier inhabitants.

That experience gap served as the inspiration for a new ad campaign from low-income relief group Tipping Point, which seeks to put viewers in the shoes of San Franciscans living below the poverty line. …

More about San Francisco, Homelessness, Homeless, Poverty, and Business …read more

Via: Mashable: Advertising

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