San Franciscans get a taste of life below the poverty line in new ad campaign

The tech industry has put San Francisco at the heart one of the biggest waves of wealth creation in history.

But a huge number of the city’s residents have seen little of its spoils.

For them, the skyrocketing cost of living has turned everyday life in their hometown into a starkly different reality from that of its wealthier inhabitants.

That experience gap served as the inspiration for a new ad campaign from low-income relief group Tipping Point, which seeks to put viewers in the shoes of San Franciscans living below the poverty line. …

More about San Francisco, Homelessness, Homeless, Poverty, and Business …read more

Via: Mashable: Advertising

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