Scoops Aren’t Dead: Christie Scandal Rocks Traffic for Local Paper

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The importance of search engine rankings has assigned new importance to the phrase “give credit where credit is due.”

When The Record, a regional newspaper in New Jersey, broke the story about members of Gov. Chris Christie’s staff manipulating bridge traffic as political revenge, the newspaper’s web traffic spiked.

“When we broke the story Wednesday, we saw our visits per hour increase from 20,000 to about 80,000 during the hour we broke the story, then maintained about 45,000 for the rest of the afternoon,” said Sean Oates, web director for NorthJersey.com, the website for The Record

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Via: Mashable: Business

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