The biggest brands spend millions each year on 30-second ads for the Super Bowl.
But one of the year’s big names didn’t have to craft a commercial to get attention on one of TV’s biggest nights.
Snap, the parent company of Snapchat, dropped a Snapbot — its interactive vending machine that dispenses the limited-edition Spectacles — in Houston, Texas on Sunday. It appeared near Pet Kingdom Park, surrounded by puppies, in honor of the annual Puppy Bowl.
Now, those attending the Super Bowl or simply those nearby in Houston can pick up Spectacles, the video-camera sunglasses that sell for $130 each. …