Snapchat is insanely powerful. Not only has it changed Facebook (for better or worse), it has popularized the term “vomiting rainbow” and transformed selfies.
Just over a year ago, Snapchat introduced lenses, a feature that recognizes objects such as faces and overlays them with animated filters. It’s one of the app’s most addictive features in part because the options change daily.
More than 150 million people every day open the app to see what they can become. Everyone from President Barack Obama to Kim Kardashian have sported a flower crown this year. …
Via: Mashable: Business