If you’ve been turning a profit on Instagram, it’s time to get your #ad house in order.
A new provision in the code of ethics, issued by the Australian Association of National Advertisers (AANA), seems aimed at brands and influencers who hawk their wares on social media. Coming into effect Wednesday, the code states that sponsored content “must be clearly distinguishable as such to the relevant audience.”
Some bloggers are using hashtags like #sp or #sponsored on Twitter and other platforms.
The world of influencer marketing, where celebrities, public personalities and bloggers get paid to promote brands across their social media accounts, is a nebulous one and notoriously difficult to regulate. …