Don’t let the cutesy name fool you — BaubleBar is one ambitious brand. The popular purveyor of trendy, affordable jewelry has become a staple in the fashion world in just under three years. That’s no small feat.
Back then, co-founders Daniella Yacobovsky and Amy Jain were just investment bank colleagues and friends who indulged in lunchtime retail therapy sessions.
“We started BaubleBar because we were really frustrated consumers,” Yacobovsky says. “We felt like there wasn’t one trusted, go-to location where we could find really great, on-trend jewelry at a palatable price point, so we decided to build our own.” …
Via: Mashable: Marketing