T-Mobile 2013: The Comeback Carrier


What a difference a few years make. Two years ago, T-Mobile was cast adrift in the wake of its botched merger with AT&T. At the time, the wireless carrier didn’t appear to have any kind of plan B when the deal fell through, which executives confirmed.

Things didn’t look good for T-Mobile in 2011: The company had a reputation for being a value-driven carrier fueled by the easy — but fleeting — money of prepaid customers, but it was …

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Via: Mashable: Marketing

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