The 8 Types of Super Bowl Ads You’ll See This Weekend


Super Bowl ads are like a miniature version of the film industry. There’s (relatively) huge money at stake and the creators are torn between creating something new and noteworthy or falling back on established formulas. Ads in the Super Bowl don’t usually have sequels, but they do have imitators

If Doritos lit up USAToday’s AdTrack the year before with a flatulent animal, then you can bet that the finest minds at Anheuser-Busch are burning calories late into the night figuring out how to get a laugh doing the same. If an ad agency scored by exhuming a decades-old entertainment property to resonate with aging Gen Xers, then one of their rivals probably quickly combed through IMDB seeking something similar …

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Via: Mashable: Advertising

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