This is the plus-size ad campaign we’ve been waiting for

Plus-size advertising seems to be all the rage as of late, with inclusivity now on the social conscience of well, everyone.

Now national retailer J.C. Penney has a new commercial featuring body-positive women on behalf of the brand’s plus-size line, Here I Am.

Featured in the ad are several influencers: singer Mary Lambert, Project Runway winner (and J.C. Penney designer) Ashley Nell Tipton, Instagram star Valerie Sagun, blogger and designer Gabi Fresh, and author Jes Baker.

The ad starts out with each woman speaking candidly about her history with body image.

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Via: Mashable: Entertainment

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