This is what actually makes your Kickstarter successful (Hint: Not $)

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Every Kickstarter project wants to meet its fundraising goal. But a new study suggests that raising a ton of money doesn’t predict how much success a crowdfunding project will ultimately find.

Researchers at North Carolina State University found that the number of people who supported a project on Kickstarter — rather than how much money the project raked in — was the real indicator of whether a product would succeed.

The study, published this month in the journal …

More about Kickstarter, Crowdfunding, and Business …read more

Via: Mashable: Business

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