Every Kickstarter project wants to meet its fundraising goal. But a new study suggests that raising a ton of money doesn’t predict how much success a crowdfunding project will ultimately find.
Researchers at North Carolina State University found that the number of people who supported a project on Kickstarter — rather than how much money the project raked in — was the real indicator of whether a product would succeed.
The study, published this month in the journal …
Via: Mashable: Business