There are a few key elements to achieving the perfect Christmas advert.
Thematically, you need an underlying message that reminds us of our common humanity.
A dash or two of humour is never remiss.
There should be a strong seasonal feel, but not to excess.
A compelling storyline with an air of intrigue is preferred.
Always include a dog. Always.
Bring lumps to throats and you’re definitely on the right track.
And if you manage to seamlessly incorporate every single one of these features, well, you might just have a rival to this …
Via: Mashable: Marketing