This workout hijab just made athletic wear more inclusive


The athleisure space has become a multi-billion dollar industry, with women now opting for comfortable apparel items that have both style and function

One demographic they’ve largely ignored: the Muslim market. Athletic companies avoid traditional headscarves, or hijabs, which are used for religious purposes and choices of modesty

But when people exercise with headscarves, they can become soaked with sweat, just like the rest of our workout clothes. Besides perspiration, scarves need to withstand the elements, such as rain or heat. …

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Via: Mashable: Startups

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