Top ad blocker seeks ‘ordinary user’ to decide which ads die


Do you fancy yourself as someone who should play god over millions of advertising dollars by which media companies live and die?

If so, you might be in luck.

AdBlock Plus, the world’s most popular ad blocker, just named the first members to the independent board it’s tasked with deciding which ads are allowed to pass through its filter for free.

The controversial program has been a flashpoint in the ongoing battle between ad blockers and the digital media and advertising industries.

Most of the committee’s 11 seats are filled by industry professionals and consumer advocates, some of whom work at companies that openly despise AdBlock Plus. …

More about Ad Blocking, Eyeo, Adblock Plus, Business, and Advertising …read more

Via: Mashable: Advertising

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