Volkswagen channels a strong sense of ’80s nostalgia in a new ad that riffs on A-ha’s classic “Take on Me” video.
The ad for VW’s Carefree Maintenance program shows a man daydreaming in the hand-drawn style of the video. As he evades an evil mechanic with his girlfriend, he is jolted by the realization that he is in a meeting — and singing out loud.
“Was that me? Was I singing?” he asks, horrified.
Like the 1985 one, this video combines stills, animated sequences and live action. The animated sequences also employed the same rotoscoping method of the original: Read more…