Volkswagen Revisits A-ha’s ‘Take on Me’

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[youtube http://www.youtube.com/watch?v=bbRVMua0HUc]

Volkswagen channels a strong sense of ’80s nostalgia in a new ad that riffs on A-ha’s classic “Take on Me” video.

The ad for VW’s Carefree Maintenance program shows a man daydreaming in the hand-drawn style of the video. As he evades an evil mechanic with his girlfriend, he is jolted by the realization that he is in a meeting — and singing out loud.

“Was that me? Was I singing?” he asks, horrified.

Like the 1985 one, this video combines stills, animated sequences and live action. The animated sequences also employed the same rotoscoping method of the original: Read more…

More about Ads, Music Videos, Volkswagen, Vw, and Business …read more

Via: Mashable: Advertising

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