When Facebook Sends Visitors to News Sites, They Tend Not to Stay

Man-w-newspaper
Feed-fb

Social media is great for finding unique content from sources you might not otherwise visit — but loyalty still matters in the news business. That’s according to new data from the Pew Research Journalism Project.

Readers who visit a publication’s homepage spend nearly three times as long on the site as those who visit via Facebook or a web search, according to Pew’s data

Those loyal homepage users visit more than four times as many pages on the site in a given month, and visit the site overall nearly three times as often

Pew Research Graph - Time spent on site

News consumers who visit a publication’s site by going to the homepage spend more time and read more stories than those who come via Facebook or an internet search

Image: …

More about News, Fox News, Cnn, News Readers, and Business …read more

Via: Mashable: Business

Be first to comment


4 × = twenty four