Why great design is the key to landing – and keeping – customers


New technologies come and go at a blistering pace.

All it takes is a single swipe of the finger for a smartphone user to end a budding relationship. Large, decades-old companies – from transportation to banking to retail – are now competing head-to-head with Silicon Valley startups.

Companies that want their brand to stay relevant longer than a fleeting social media message must prioritize customer experience – with design at the core of every interaction.

But why does design matter for the digital age?

Visually appealing, consumer-friendly interfaces are essential to making products useful – and delightful. Well-designed content is the keystone to any marketing campaign. In fact, companies that invest in design outperform their peers. …

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Via: Mashable: Business

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