Why Marketers Count Users By Channel Source

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Finding out where your website visitors are coming from is as foundational to the Internet as the link itself. But as marketers begin to invest more dollars into social media marketing and paid ads on various platforms, from Facebook to Twitter to StumbleUpon and more, the metrics to back up those investments become more powerful. Channel source tells marketers the volume of users coming from referrals, whether they’re social, search or direct.

Let’s look at the basics. Any analytics platform will include a section that tells you what channels, including social, search or other referrers, provided traffic to your website. There are two main takeaways: First, you may decide to optimize your presence on a social site if that channel already provides a healthy amount of traffic. Second, you may decide to put paid ads on a channel if the visitors from that channel are c…

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Via: Mashable: Business

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